London– NBC Universal International has organized its digital efforts into two parallel strands, New Media Licensing and Digital Assets, in a realignment of its international digital operations. New Media Licensing will be led by Beth Minehart, promoted to Executive Vice President, International New Media, NBCU International TV Distribution. Based in Los Angeles, she will add international electronic sell-through to her responsibilities which include leading a regionally-focused sales organization for licensing across international new media. Minehart reports to NBCU International TV Distribution President Belinda Menendez on VOD and Craig Kornblau, President, Universal Pictures Digital Platforms and Universal Studios Home Entertainment, on EST.