Fremantle has announced a collaboration with PBS Distribution – acting as a YouTube content partner. The partnership spans four shows, including three shows for kids, as well as one cooking series.

The effort is focused on the launch and growth of dedicated YouTube channels for Jacques Pépin, produced by KQED (Worldwide), Arthur, produced by GBH (Worldwide excluding US), Peep and the Big Wide World, produced by GBH (Worldwide excluding CA) and Piripenguins, produced by Eaglet Films and Red Monk Studio for BBC and Rai (North America), with a strategic emphasis on audience growth, engagement, and brand extension.

Under the agreement, Fremantle will lead the creation and distribution of digital content derived from the series, including clips, compilations, and other video assets tailored for YouTube.

Robert Cocker, SVP of Social & Digital, Fremantle said, “We’re thrilled to be partnering with PBS Distribution to bring these much-loved brands to even wider audiences across digital platforms. This partnership reflects our continued focus on building global digital ecosystems around world-class IP. From launching new channels to scaling existing ones, we’re excited to apply our expertise in content creation, optimisation and monetisation to maximise the reach and impact of these standout programmes.”

Andrea Downing, President, PBS Distribution stated, “YouTube has become the front porch for how people discover content they love and partnering with Fremantle gives us the ability to build a compelling presence for these series.”

This initiative underscores Fremantle’s continued investment in digital-first strategies and its commitment to bringing premium content to global audiences across platforms.