arkona technologies GmbH, provider of IP core infrastructure solutions for top-tier broadcast productions, continues its international growth initiative by expanding its presence in China. Wiggo Evensen, Worldwide Partner Manager for arkona, has announced that the Company has established a working partnership with independent representative offices in Beijing and Guangzhou that will be owned and operated by its own Chinese employees, but will be known as Arkona China. Not only does this latest expansion help solidify arkona as a true global entity, it also provides customers in the APAC region with increased local and technical support.

Having the franchise company Arkona China as a trusted partner in the region will increase awareness of the arkona brand, enable arkona technologies to strengthen relationships with customers, and gain deep insight into the specific requirements of local users that will lead to the development of more targeted solutions. The representative office will also serve as a regional knowledge base by presenting seminars and training courses on a local level to keep customers current regarding arkona’s latest technical advancements, new product releases, software updates and hardware improvements. The relationship will also result in better communications and increased support ensuring customers are always informed and receive exceptional and timely service.

Arkona China will be run under the direction of William Liu, an experienced veteran in broadcasting who will serve as Sales Director and work with Evensen to manage the partnership. Liu explained, “We are the arkona representative in China, responsible for sales and technical support. We have chosen to establish Arkona China franchise offices in Beijing and Guangzhou with the blessing from arkona technologies GmbH in Germany, and although we will be known as Arkona China, the Company is independently owned 100% by the employees in China.”

Continued Liu, “China has so many Tier-1 broadcasters and we are excited to bring them arkona’s wide range of advanced technologies based around an innovative production workflow. Arkona China also works closely with local system integrators who will be able to leverage the advanced technology of arkona’s product portfolio to design superior solutions and bring value to end users who will also benefit from local service and support.”

Added Evensen “As the worldwide Partner Manager for arkona technologies GmbH, I could not ask for a better and more qualified partner in China. William and his team will bring us closer to our customers, who are leading broadcasters in the Asia-Pacific region and ensure that they receive timely updates on new product releases, software updates, hardware improvements and are always informed and supported. The Arkona China franchise team are competent, extremely hard working, and have a deep understanding of their customers’ needs. They also work brilliantly with other system integrators in China, which was a major criterion for us. This cooperation will lead to incredible opportunities to serve demanding customers in a region moving to IP solutions. We are happy to reveal that we are already working on many large projects in China.”