Switch Media, a world leader in online video technology, has partnered with SpringServe, a leading US-based independent ad platform provider whose technology is purpose-built for video and OTT. Switch Media’s server-side ad insertion (SSAI) technology has been fully integrated with SpringServe’s ad platform to provide value-added services to OTT providers.

 

OTT companies that require dynamic ad insertion (DAI) also need an ad server. DAI enriches the current ad inventory – creating more addressable non-cookie-based advertising opportunities. SpringServe’s advertising platform integrated with Switch Media’s SSAI capability helps content owners to monetize their inventory effectively. Using the combined solution means that no additional time is required to test and validate integration. Users have the flexibility to add new data and features to drive targeting and additional platforms can easily be added using a centralized solution.

 

Switch Media’s DAI capability enables multi-screen server-side ad insertion for both live and on-demand content, seamlessly stitching ads and content together. This results in a continuous video stream that makes it near impossible for end-users to isolate and block ads. It also enables addressable personalized advertising across individual and household connected devices. These benefits not only maximize revenue but deliver a personalized and seamless advertising experience to viewers, with zero buffering.