David Brindley is to spearhead creativity and origination at Twofour as he takes up the role of Chief Creative Officer, joining the label next year with responsibility for devising and implementing the label’s creative strategy as it enters a new era.
His department’s commissions over the past three years at the BBC include Race Across the World; Mortimer and Whitehouse: Gone Fishing; Jesy Nelson: Odd One Out; The Misadventures of Romesh Ranganathan; The Murder of Jill Dando; War on Plastic with Hugh and Anita; Your Home Made Perfect; Travels in Trumpland with Ed Balls and The Rap Game UK.
Prior to the BBC, Brindley was a documentaries commissioner at Channel 4 for three years, and before that was a documentary maker for over a decade, previously working with Twofour when co-series director on the Emmy award-winning Educating Yorkshire, and picking up BAFTA nominations for his producing work on The Fallen and Beautiful Young Minds, both for BBC Two.
Brindley completes the new senior management team at Twofour which was unveiled by CEO of award-winning ITV Studios labels MultiStory Media and Twofour Tim Carter today. Dan Adamson (The Hotel Inspector, Beat the Chef), Group Director of Programmes at Twofour since 2010, is promoted to Managing Director and will work alongside Brindley across the label on strategy. With a brief to help grow the whole of the business, Adamson will focus on ensuring the label’s shows are delivered to the highest standard, as well as building the Nations and Regions with Boomerang and Twofour West reporting into him.
BAFTA award-winning Creative Director David Clews (International Emmy award-winning Educating series; Rose d’Or winning Real Marigold Hotel; Ibiza Weekender) will continue working across Twofour in a new consultancy role, remaining exclusive to the label in non-scripted programming but with the flexibility to pursue broader scripted opportunities. The new look team is completed by newly promoted Director of Programmes Twofour West, Rachel Innes-Lumsden (Save Money: Lose Weight, Matt Allright’s Housing Scandal), Sam Grace, Director of Programmes leading the charge at the Cardiff-based Boomerang, Group Director of Production Shireen Abbott and Jake Roberts, who has been promoted to Financial Director.
Carter has also appointed Pukar Mehta to work alongside him as Chief Operating Officer of MultiStory Media and Twofour, with responsibility across areas including production, finance, business affairs, HR and technology. Mehta joined ITV in 2010 as the Group’s Head of Business Development before moving across to Commercial Director of ITV Studios in 2014, leading on acquisitions and investments alongside his portfolio responsibility over ITV Studios’ labels. Mehta, who starts with immediate effect, has sat on the board of Twofour for the last four years.
Twofour and Multistory Media retain their separate identities.
Acquired in 2015 by ITV Studios, Twofour has a regional base in Plymouth and a nations base in Cardiff.
