Synamedia has boosted its senior team with the appointment of Scott Kewley as VP Advanced Advertising and Data Products. Scott will lead Synamedia’s addressable advertising and data monetization business, building on the firm’s heritage as an industry pioneer through its collaboration with Sky on the development of the AdSmart personalized ad targeting platform.

Scott has extensive experience in the media and entertainment sector, having worked with tier-one consumer brands and developed strategies and solutions for using data-driven insights to drive revenues. He joins Synamedia from UK OTT aggregator TVPlayer, where he was MD. Before that he worked for BBC Studios (formerly BBC Worldwide) as a senior executive charged with developing a new OTT service. Scott also spent six years at Liberty Global, where he held the role of Director of Digital Entertainment for Virgin Media. Additionally, he spent 10 years with Walt Disney, most recently as International Director of Engineering.

Synamedia has also appointed Bijal Patel as Chief Financial Officer. Over the last 20-years Bijal has held a variety of senior finance roles in international technology businesses; since 2010 he has focused his expertise on successfully transforming private equity-backed firms.

Bijal joins Synamedia from hospitality technology innovator HotSchedules, where he served as CFO for three years. Prior to this, he was CFO at Aptean and before that he was Vice President of Finance at Finastra and subsequently interim CFO. Bijal spent the early part of his career at IBM.