February 7, 2018
By Ang Yi An
SINGAPORE – FOX Sports drew a record audience of 14 million viewers in Asia for its coverage of the 2018 Australian Open of Grand Slam Tennis in Asia, a year-on-year increase of 20%, with a 78% increase of average ratings among viewers aged 15-49. This contributed to FOX Sports being the number one regional sports channel, during the tournament period across Singapore, Malaysia, Taiwan, Philippines, Thailand and South Korea.
FOX Sports, the Home of Grand Slam Tennis in Asia, once again drew record audiences for its coverage of the 2018 Australian Open. The average ratings for live matches increased by 78% among viewers aged 15-49, and the tournament attracted 14 million viewers in Asia on the FOX Sports channels – a year-on-year increase of 20%.
The Men’s Singles final between Roger Federer and Marin Čilić rated as the number one broadcast programme amongst all regional sports channels in Singapore, Malaysia, Taiwan, Philippines and Thailand that day. Fans in Asia also witnessed the emergence of Chung Hyeon, who became Korea’s first Grand Slam semi-finalist, which contributed to a tripling of the AO viewership on JTBC3-FOX Sports in South Korea, compared with the 2017 tournament.
In the Philippines, the live broadcasts of the tournament took FOX Sports to its best AO showing in five years, with a 46% year-on-year growth in viewership among viewers aged 16-49. In Singapore, the 1.03- rated Federer-Čilić final surpassed 2017’s epic Federer-Nadal final by 56% among core viewers aged 15- 49 years old, contributing to FOX Sports being the top-rated regional sports channel in Singapore in the week of the final.