Laren, North Holland – Talpa Holding acquires a 67% stake in SBS Broadcasting from Sanoma and thereby achieves full ownership of TV-stations SBS6, NET5, Veronica and SBS9. SBS Broadcasting will complement Talpa in further developing a new Dutch multimedia company with strong positions in television, radio, print and online. As part of the transaction, Talpa’s stake in the TV guide business Veronica Uitgeverij will be sold to Sanoma. Talpa expects to close the acquisition relatively shortly, pending regulatory approvals and completion of other customary review and approval procedures.

Talpa owner John de Mol considers this acquisition as an important step towards building a new Dutch multimedia company. Achieving full ownership of SBS represents a unique opportunity as one of only two free-to-air commercial TV groups in the Netherlands. Together with Talpa Radio, SBS will become an important pillar of a new multimedia company.