U-NEXT of USEN & U-NEXT GROUP has announced that it is entering into a comprehensive, long-term strategic partnership in Japan with NBCUniversal, one of the world’s leading media and entertainment companies. Extending beyond the licensing of films and television series, the alignment also incorporates the launch of Universal+ – NBCUniversal’s international streaming brand – in Japan, and future experiences at Universal Studios Japan, joint marketing initiatives, the global expansion of Japanese content, and developing new video content highlighting USJ’s allure, the latest news, and live events.

As the entertainment industry evolves beyond traditional, standalone segments such as broadcasting, film and streaming, toward a more IP-centered model spanning digital platforms, live experiences and global distribution, U-NEXT and NBCUniversal aim to establish a “next-generation” entertainment model in Japan.

Through this partnership, U-NEXT will accelerate its evolution beyond a domestic video streaming service, expanding its role into a platform that connects Japanese content with the vast global entertainment market.