Mumbai – Sony BBC Earth will go live this week in India. Sony BBC Earth is a premium factual entertainment channel brought to you by MSM Worldwide Factual Media – a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.
The JV partnership combines SPN’s extensive experience and expertise in operating and distributing televised entertainment both to audiences in India and across the globe, with BBC Worldwide’s extensive catalogue of programming and reputation for excellence in premium factual content.
Sony BBC will bring award-winning, premium factual content from BBC Worldwide to over 500 million of SPN’s viewers across India, and will feature some of the world’s foremost factual film-makers and extraordinary storytellers like Sir David Attenborough and other well-known BBC Earth personalities like Bafta-winning English naturalist, writer and television presenter Steve Backshall, author, broadcaster and writer, Ben Fogle, Dr Michael Mosley – a medical doctor and award-winning science journalist as well as award-winning wildlife cameraman, presenter and film maker, Gordon Buchanan.
As a key differentiator in its category, the channel will have defined programming slots – Why, How & What on Earth @ 8:00PM for fun and insightful science, Wild Wild Earth @ 9:00PM for nature and wildlife, and Earth Explorers @ 10:00PM for adventure and human interest stories. Weekends will showcase distinctive stories with a special slot; Earth Specials. Key launch shows include The Hunt, Where The Wild Men Are with Ben Fogle, Trust Me I’m A Doctor, Snow Chick and the iconic, greatly anticipated series, Planet Earth II amongst others. Sony BBC Earth will be available in both SD and HD in English, Hindi, Tamil and Telugu.
NP Singh, Chief Executive Officer, Sony Pictures Networks India said, “Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in. Nurtured as a JV partnership, Sony BBC Earth, combines the strengths of both partners; including fascinating content, estimable brand equity and superior sales and distribution prowess. This gives Sony BBC Earth a distinct positioning and watchability. I am confident that this channel will be a major player in its category.”
