Armoza Formats has announced an expansion in its sales division, with Sharon Levi now appointed to the role of Head of Sales, where she will be managing the sales division, and Louise Melzack joining the team as Sales Executive for Asia. This news follows other recent growth within the company, as Armoza continues its consistently strong performance.

Levi joined the company’s Sales department in 2013 as Sales Executive for English-speaking territories and Asia, where she has led deals such as I Can Do That! with NBC and Hostages with the BBC, which became the first Hebrew speaking drama to broadcast on the channel. Within her new role she will continue her work overseeing North America and the UK.

Prior to working at Armoza Formats, she worked as Head of the International Department at a leading Israeli music company, representing international companies including Warner Music and BMG and as a Talent Agent in the TV industry. Melzack joins the Israel-based independent content creator and distributor effective from February after moving from London.