Tell us about your content catalogue.

Our content comes from the global market with 20 per cent from New Zealand. We basically acquire content; we don’t produce at the moment. There’s a lot of content with a theatrically short run, but never been seen anywhere else. The USP that we have at the moment is in curating content that applies to specific markets. One of the issues with the bigger broadcasters today is that they are saddled with a huge amount of Western content, which is in a way, forced into their Asian channels. It’s probably not applicable to the viewers. Each country in Asia will have its preference of factual content with a few locally produced as well from Rialto.

I think the answer is content curation. As an independent channel, we are buying content that best fi t our market segments. We can talk to any distributor and we have spoken to several from the U.S., UK, France, Australia, New Zealand, Vietnam and more. There’s a wide range of distributors that we’re buying from, so it’s not just American or British content.