Formagination, the annual competition created by Armoza Formats that aims at opening Israeli creativity to the international market, will be held in Tel Aviv during the Globes MAD (Marketing, Advertising, Digital Music) convention. This year, a record number of format ideas were submitted, out of which five finalists were selected to pitch to an international panel of judges and the audience.

The finalists for this year’s Formagination come with various career experiences and include well-known Israeli comedian Miki Geva, sexologist Dr. Shelly Varod, columnist Tomer On, as well as TV content editors Roy Asis and Itay Butbega. The chosen format ideas cover a range of genres from game shows to reality shows and social experiments.