1) The future of content creation and distribution
From mini bundles and premium windows through to on-demand and a plethora of direct to consumer options, the role of gatekeepers is changing, new pricing models are emerging, effectively creating new pressure points and demand drivers for content aggregators, creators and distributors.
2) The streaming video wars
In the search for scale – global, regional and local – which platforms, players, and business models will prosper in the world of online video distribution?
3) Meet the new boss, same as the old boss?
There is rapid evolution in the packaging and pricing of content in a broadband world. How will the role of pay-TV and telecom operators change along with that of hardware manufacturers? What does it mean for the customer? How do economics and returns evolve across the value chain?
4) The power of social video in the age of multimedia curation
Social networks continue to leverage data to drive traffic and could capitalize on multimedia content curation, creation and distribution with new tools that leverage bundling, subscription and commerce. What will be the impact in Asia’s emerging and high growth mobile markets?
5) Sports in the digital window
Strategies, economics and returns to exploit sports rights across digital platforms.
6) Market focus
How are new cycles of content, distribution and technology shaking up consumption and revenue generation across media and telecoms in key markets? APOS 2016 focuses on Australia, China, India, Japan, Korea, Southeast Asia and the United States.
7) Future of TV & video advertising
How is media fragmentation changing the appeal of TV in emerging and developed markets? How are broadcasters responding?
What factors might accelerate or slow down this change? How are brand-owners changing their approach to budgeting and what effect is this having on the media plan?
8) The case for execution
Case studies focused on the execution of digital video to ensure high-quality, on-demand and live experience in the multiplatform world. Focus on insights on customer acquisition, retention, and building a payfor- content OTT ecosystem in emerging markets.
9) Virtual reality
VR could potentially create a new form of movie and TV entertainment while emerging leaders in the VR ecosystem could optimize customer experience.
10) Money to build media
New ideas and sources of capital with more creative structures will drive capital and funding for media, telecoms and technology companies. APOS 2016 identifies and speaks with the leaders.
