Wellington, New Zealand As ITV Studios Global Entertainment (ITVS GE) and Pukeko Pictures continue to build upon the international reach of its highly successful new boys’ property Thunderbirds Are Go, the firms share details of the brand’s success so far in Australia and New Zealand. Since its debut in April on Nine Network’s Go! channel in Australia, Thunderbirds Are Go has consistently drawn large audiences, with each episode attracting over 200,000 viewers. 

Thunderbirds Are Go

In New Zealand, following the outstanding ratings for the first 13 episodes, TVNZ began airing the show on Saturday mornings at 7.20am on TV2 from 11 July.

The Thunderbirds Are Go licensing programme is off to a strong start with Planet Fun and HeadStart distributing Vivid Imagination’s master toy line across both territories this summer.  The retail debut of the range has been supported by an extensive marketing campaign including TV advertising, POS and cross channel promotional activity.  Both markets have been reporting exceptional sales figures so far at all leading toy retailers and independents, with Planet Fun selling out of their initial shipment of the toys in NZ.

Roadshow Entertainment’s DVDs have also seen strong sales in Australia and New Zealand.  The launch in Australia was supported by TV campaign, Shopalites posters, online advertising and PR activity in kids’ magazines and on social media channels.