Tel Aviv – Turkish broadcaster ATV has commissioned Armoza Formats’ prime time entertainment show The People’s Choice. Produced by Endemol Shine Turkey and locally titled as Cevap Sende, the first season will kick off during the Ramadan period in mid-June, and will air weekly in prime time slots.
The adaptation of The People’s Choice will mark ATV’s largest non-scripted project to date, and is set to make Turkey the first country to air the show. Brazil’s Globo are also currently in production for the TV event that spans the nation, and are slated to also air this summer.
Developed in partnership between Armoza and TF1 France, The People’s Choice is a prime time live TV event that takes audience engagement to the next level and tests how well we know our nation by presenting viewers with the most trending, thought-provoking and entertaining dilemmas – A week without showering or without their smartphone? World peace or $1 million? Once the nation has made its choice live, participants in the studio must guess what the entire country chose. And it’s open to everyone – not only can the whole nation play, but everyone who does also has the chance to win cash prizes.
Mutlu Inan, Deputy General Manager of ATV, said, “ATV is proud to be partnering with Endemol Shine Turkey and Armoza Formats, and to be the first channel to air this engaging format. We are thrilled at the opportunity with which this format provides us, to witness our viewers’ opinions live. We believe that The People’s Choice will become a very successful gameshow brand for ATV.”
Gokhan Tatarer, Managing Director of Endemol Shine Turkey said, “We are very excited to be the first to put this ground-breaking format on air. The People’s Choice brings to life audience engagement in a way that we haven’t seen before and we are thrilled to be part of it.”
Avi Armoza, CEO of Armoza Formats said, “We are looking forward to seeing this first adaptation of our innovative prime time show The People’s Choice. We strongly believe that this spectacular format is set to refresh the prime time entertainment genre and will bring people to their TVs in a TV event that engages the whole country.”
