Yael Shaoulian

Armoza Formats has recruited Yael Shaoulian as Sales Executive, placing her in a newly created role where she will be heading up all deals for the UK, Ireland, France, the Netherlands and Belgium. This move comes as Armoza continues to expand following strong growth over the last few years, and points to the company’s planned increase in focus on more territories.

Yael joins the Armoza Formats Sales team from TVF International, where she worked as Acquisitions Executive for the U.S., Eastern Europe, Middle East and Africa. Her role at TVF International included acquisitions of formats and completed content, as well as co-development and co-production agreements.

Avi Armoza, CEO of Armoza Formats, said, “We are thrilled to welcome Yael to the Armoza family. Her expertise in both the production and distribution of formats and ready mades internationally make her a superb addition to our Sales team. We are happy to be strengthening our relationships with our partners and to be focusing on creating new ones as the company continues to grow.”