Two names in sports entertainment joined forces when Red Bull Media House was announced as the exclusive international distribution partner for the Warren Miller Entertainment catalogue. The deal, which includes worldwide broadcast, web, and digital rights, entrusts the Salzburg-based global media company with the full library of movies and other content from the iconic action sports brand. 

Chris Miller

Because of Red Bull Media House’s reach, a selection of Warren Miller content will be easily accessible to more media partners and audiences – from classic movies like 1977’s In Search of Skiing to new releases including No Turning Back.

“We’re excited to have our library of titles in the hands of such a great partner as Red Bull Media House, and to work together to expand our international impact. Red Bull Media House has a deep understanding of our target market, as well as the reach to maximise visibility of our content,” said Andy Bigford, the General Manager of Warren Miller Entertainment, a division of Active Interest Media.

Kaylin Richardson

Launched in 1949, Warren Miller Entertainment is renowned for creating seminal ski, snowboard and other movies that helped to spark the action sports film industry. Today, from its facility in Boulder, Colorado, USA, the award-winning, full-service production company develops content, including full-resolution HD, for both broadcast and broadband.

“Being entrusted to distribute such a historic and beloved brand as Warren Miller Entertainment is a significant milestone for us,” said Alexander Koppel, Chief Commercial Officer at Red Bull Media House. “Not only does it build our catalogue further with exceptional programming that will appeal to Red Bull Media House partners and audiences, but it represents an important expansion of externally produced offerings that complement our owned Red Bull Media House content.”

Red Bull Media House will introduce a catalogue of selected Warren Miller Entertainment titles at MIPCOM 2014 in Cannes, France.