Leading independent Israeli developer and distributor Armoza Formats and top French broadcaster TF1 have announced the launch of their new prime time format The People’s Choice. The format is an outcome of a strategic co-development partnership between the two, and will be presented to the international market at MIPCOM.

The People’s Choice (60’) takes audience engagement to the next level  and tests how well we know our nation by presenting viewers with the most trending, thought-provoking and entertaining dilemmas – a week without showering or without their smartphone? World peace or $1 million? Once the nation has made its choice live, participants in the studio must guess what the entire country chose. And it’s open to everyone – not only can the whole nation play, but everyone who does also has the chance to win cash prizes.

The People’s Choice takes prime time entertainment to the level of event TV, translating the essential experience of social media to a TV show.

Philippe Balland, Deputy Director, TF1 & President, TF1 Production, “We’re very proud to be partnering with Armoza Formats on the development of this amazing prime time game show. The People’s Choice has a simple, fun and truly innovative premise that will bring together the whole family and engage them as never before.”

Avi Armoza, CEO of Armoza Formats, “With The People’s Choice format, we have taken audience engagement one step further – to that of content generation. Everyone, everywhere is now a content generator, and we wanted to reflect this by letting viewers influence the content of the show in a revolutionary, yet simple, quick and fun way. We’re thrilled to be working on this new launch with TF1, and that they share our passion for bringing The People’s Choice to life.”