Thailand – BBC Worldwide announced on July 21 the first global sale of the Junior Bake Off TV format to creative content production company, Content LAB, in Thailand. The series will be produced by Content LAB and will air on new digital terrestrial channel, NOW 26, in the fourth quarter of 2014.

Junior Bake Off builds on the success of popular BBC series The Great British Bake Off, and gives children between seven and 12, who love baking, the same opportunities as the adult version – the chance to become a champion while inspiring their peers to get baking themselves. The first series of Junior Bake Off was a success when it premiered in the UK in 2011, averaging over 280,000 viewers across its first-run episodes. It currently has two series under its belt.

“We are very pleased that Thailand, a key market for us in Asia, is the first country in the world to see a local Junior Bake Off on its screens. We are excited to bring this unique experience to our Thai viewers, and are confident of the success of Junior Bake Off Thailand,” said Monty Ghai, SVP and GM, South East Asia, BBC Worldwide, Asia.

“Junior Bake Off Thailand is one of our key programmes for our new digital TV channel: NOW 26. We are very excited to work with BBC Worldwide and are sure that viewers in Thailand will enjoy this series,” said Duangkamol Chotana, President of Nation Multi Media Group. 

“We are very pleased that we are working with BBC Worldwide to produce a world class production of this internationally successful format. Gavin Wood, our Executive Producer at Content LAB will oversee the entire production of the series. He has a wealth of local and international experience. Together with all the expertise both from the BBC and from us working on this production, we are confident of delivering a world-class series that viewers will love,” Noppakorn Thongman, Managing Director of Content LAB, said. “BBC Worldwide has many proven formats and our future long term relationship with them will bring many more exciting shows to Thailand.”

Duncan Cooper, BBC Worldwide’s Executive Producer for Formats & Local Production, will oversee the production with the Content LAB team. “I am very excited to be working with Content LAB to create a compelling series that will be true to the Junior Bake Off format and high standards of production”, Cooper said. “I am certain Junior Bake Off Thailand will be a fun, engaging, and highly entertaining series that will delight Thai viewers of all ages.”

Part of JSL Global Media Group, Thailand-based Content LAB is a global production content laboratory that produces high-end long and short form media content.

NOW 26 is a new digital terrestrial channel in Thailand offering viewers a variety of programmes from lifestyle and entertainment to news and business trends.

Junior Bake Off Thailand will premiere on NOW 26 in the fourth quarter of 2014.