Shine International has announced the sale of the new reality series, I Wanna Marry “Harry” (8 x 60’) to Australia’s Network Ten.

Already an internet sensation overseas, I Wanna Marry “Harry”, co-produced by Zig Zag Productions and Ryan Seacrest Productions, features 12 women competing for their chance to marry “Prince Harry”, while living at an English estate. However, there is a catch: it’s not actually Prince Harry, but imposter, Matthew Hicks.

Reality meets romance, with a little twist, as an average English “bloke”, Matt Hicks, who looks remarkably like His Royal Highness Prince Henry of Wales, also known as Prince Harry, is given an upper-crust makeover before meeting 12 American women searching for Prince Charming. Over the course of eight weeks, Matthew must convince these beautiful women that he is a member of the Royal Family. If he does, will they fall for the crown or fall in love with the real him?

Each week, Matthew (or “Sir”) handpicks one lucky lady to take on an extravagant adventure, while another’s dream of “happily ever after” is dashed and she must leave the estate.

When Matthew narrows down his choice to one woman, he will finally have to admit the truth about his royal masquerade. The winning lady then must decide if she can look past the pretence and love the real Matt, who is more pauper than prince.

Matthew, a single gent who resides in Exeter, England, endured rigorous training for his royal transformation, including lessons in table etiquette, horseback riding and the Royal Family tree.

When not impersonating Prince Harry, Matthew works for an environmental consulting firm, which specialises in cleaning up oil spills. He also works as, yes, a Prince Harry lookalike.

I Wanna Marry “Harry” is from Zig Zag Productions and Ryan Seacrest Productions. The series was created and executive-produced by Danny Fenton. Kevin Utton and Matt Gould are executive producers for Zig Zag Productions; Ryan Seacrest, Adam Sher and Heather Schuster for RSP; and David Tibballs and Rebecca Eisen.

Lisa Higginson, Senior Sales Manager Australia & New Zealand, Shine International said, “This new production raises the bar in reality and constructed factual and is fast becoming a real jewel in Shine International’s crown. It’s cheeky, good natured and utterly addictive and we’re sure that Australian audiences will fall for Matt’s royal charms as much as the 12 lucky girls trying to win his heart.”

Zig Zag Productions CEO and I Wanna Marry “Harry” creator Danny Fenton said “We’re delighted our antipodean cousins are going to be enjoying I Wanna Marry “Harry”. This royal dating romp is compelling viewing for royalists and republicans alike. I’m sure everyone will be talking about the format in the weeks and months ahead.”