Shine International has announced the sale of the new reality series, I Wanna Marry “Harry” (8 x 60’) to Australia’s Network Ten.

Already an internet sensation overseas, I Wanna Marry “Harry”, co-produced by Zig Zag Productions and Ryan Seacrest Productions, features 12 women competing for their chance to marry “Prince Harry”, while living at an English estate. However, there is a catch: it’s not actually Prince Harry, but imposter, Matthew Hicks.

Reality meets romance, with a little twist, as an average English “bloke”, Matt Hicks, who looks remarkably like His Royal Highness Prince Henry of Wales, also known as Prince Harry, is given an upper-crust makeover before meeting 12 American women searching for Prince Charming. Over the course of eight weeks, Matthew must convince these beautiful women that he is a member of the Royal Family. If he does, will they fall for the crown or fall in love with the real him?

Each week, Matthew (or “Sir”) handpicks one lucky lady to take on an extravagant adventure, while another’s dream of “happily ever after” is dashed and she must leave the estate.

When Matthew narrows down his choice to one woman, he will finally have to admit the truth about his royal masquerade. The winning lady then must decide if she can look past the pretence and love the real Matt, who is more pauper than prince.

Matthew, a single gent who resides in Exeter, England, endured rigorous training for his royal transformation, including lessons in table etiquette, horseback riding and the Royal Family tree.