Armoza Formats has unveiled their full line-up of new shows that they will be bringing to MIPTV 2014. This year Armoza has continued growing their strategic partnerships with international broadcasters, and will be coming to the market with co-developments with Viasat and JSBC and acquisitions from Canada’s TVA. On top of this, representing their status as Israel’s leading independent formats company at MIPTV’s Focus on Israel, they will also be bringing five new original Israeli formats to MIPTV, two of which were finalists in the Armoza’s format competition, Formagination.

The full line-up comprises of nine new formats, ranging from prime time to daily stripped, game shows and drama, with their slate of new launches set to suit all types of broadcasters needs.

Celebrity Battle (90-120’) is the new prime time format where eight celebrity singer-producer duos compete to find the country’s Top Music Duo. Challenged with a different music genre each week, they must try to impress the real judges – the audience. Only one singer-producer team can be crowned the winner. Celebrity Battle aired on JSBC to top ratings and over 200 million viewers, and has already been recommissioned for a second season. Its launch at MIPTV marks the first time that a Chinese format has been distributed internationally and is the next stage in the Armoza and JSBC first-of-its kind collaboration, following on from the success of I Can Do That!.

Runway In My Closet (60′) is the daily stripped show that brings a new twist to fashion. Both men and women alike know the feeling of staring at a full closet and yet still having nothing to wear. What if there was a way to turn your fashion disasters into fashion sensations? In Runway In My Closet, each week three upcoming designers are challenged to turn shabby and worn items into chic outfits, competing against each other and putting their design skills to the test. Taking regular people as models and using old clothes from their “model’s” closet, they must create three different looks within a limited time and budget to win the grand prize. Developed in partnership with VIASAT3, Hungary, the show is set to air on TV3 in April.

Runway In My Closet

That’s My House! (30′) is the new competitive factual entertainment show that tests if you could guess who lives in a stranger’s house just from looking around. Three people claim to live in a house, but only one is telling the truth. As the contestant explores the house, the real home-owner and imposters will tell stories about their connection to the house in order to persuade us that it’s truly theirs. That’s My House! was developed by Artza Productions and the winner of Formagination 2013, who also produced Couch Diaries, which has broken viewership records in Israel on HOT TV; The Gran Plan, which was picked up in over 20 countries; and How To Be, which recently aired in Sweden on TV3 and was voted ‘Most Innovative Format’ in Ned3’s TV-Lab project.

Who’s Asking? (30-60′) is the fresh format that puts a new face to studio game shows. In this game show it’s not about what the question is, but who asks it. Whether it’s the bus driver, your doctor, or a streetwise grandma – each has a question for the contestants! In a game show where looks do matter, the contestants must follow their intuition to the grand prize. Who’s Asking? was developed by United Studios, who also produced factual help-o-tainment format House Call which was recently commissioned by China’s CCTV, and fun ambush game show Special Delivery currently on air on Brazil’s Rede Record.

The Final Cut-Down (30′) is the daily stripped styling format that will blow you away! Each week, five hairdressers compete to make the final cut, and in every episode, one of them will share their best hair styling advice, tips and tricks while working to transform a lucky passer-by in just three hours. With their rivals choosing who they must transform, which hairdresser will be the highlight of the week and which will be completely cut out? Over 80 episodes have already aired on TV Barrandov, Czech Republic, doubling the timeslot’s ratings and increasing share by 50%.

The Killer Inside (10 x 60′) is a psychological thriller that follows an interrogation specialist and her team as they delve into three suspects’ psychological truth in each episode. Investigating the world of crime from a new and unprecedentedly realistic perspective, she will solve the murders in her own, unpredictable way. As she builds a relationship of trust with suspects, she uncovers their lies and gets them to confess – all from the interrogation room. The Killer Inside is TVA’s new flagship drama, distributed by Armoza as part of their new collaboration deal, and portrays the rich, complex world of the interrogation room, with its constant mix of suspense and emotions, using a unique and intriguing fly-on-the-wall method. The Killer Inside is available both as a format and a ready-made.

Only One Knows (30′) is the family game show where five celebrities compete every day for a week in a new kind of quiz that tests not only their general knowledge but also their intuition. In every episode, one bluffer is given all the answers and must win as much money as possible – while fooling as many other people as possible. And with all the money going to the charity of the winners’ choice, playing has never been so worthwhile. Packed with suspense, surprises, mystery and humour, Only One Knows is French Canada’s number 1 game show with over 30% share and more than 350 episodes aired to date on TVA.

Born to Win (30′) is the new game show where your little ones win big. The day of a baby’s birth is a life-changing time – emotionally, and of course financially. Born To Win gives new parents the chance to win prizes for their baby right from the start, enhancing their already wonderful day. Developed by Michal Yanai and Metin Bilman, Born to Win was a runner-up in Formagination 2013. Michal Yanai also developed factual entertainment format Back to the Date which has recently been commissioned by China’s CCTV.

Pull Over (30′) is the new on-location game show that proves being pulled over by a cop doesn’t have to ruin your day. Instead of getting a ticket, lucky owners of old and tired vehicles will get the chance to win a brand new car on the spot. Pull Over is developed by Shy Barmeli who also created Raid the Cage.

These new formats are in addition to the recent successful launches at MIPCOM of formats such as prime time entertainment format I Can Do That!, which is now being produced in over 10 territories, including Spain (Mediaset), Italy (Rai1), Brazil (Rede Record) and China (JSBC), and scripted drama Hostages which has aired in Israel on Channel 10 to rave reviews, and has been acquired as a ready-made by the BBC (UK) and Canal+ (France).

Avi Armoza, CEO of Armoza Formats, “With Israel being the Country of Focus this MIPTV, our line-up reflects the buoyant creativity in Israel, as well as the powerful potential that comes out from international collaborations between our creators and international broadcasters. This market we are launching an especially wide range of shows that answer the main needs of the market, varying from big prime-time launches to fresh daily stripped formats.”