In their latest co-development venture, Armoza Formats has announced that they are partnering up with Hungary’s VIASAT3 to bring fashion to the masses. Runway In My Closet, a competitive-reality fashion format initiated by Armoza and co-developed with VIASAT, will be officially launched at MIPTV for international distribution. The format co-development has been supported by MTG CEE Broadcasting’s original content development Angel Fund.

This co-development deal with VIASAT follows on from other recent partnerships including with China’s JSBC on prime time format I Can Do That! and with Argentina’s Telefe on street game show Do Me a Favor.

Runway In My Closet will bring a new twist to fashion, with designers competing to turn shabby and worn outfits into chic fashion sensations for everyday people.

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Marika Németh, Programme Director of VIASAT3, said: “The amateur and semi-professional designers’ competition aims to entertain the audience and also give ideas on how to make a worn outfit into a stylish dress – in a cost effective way.”

Avi Armoza, CEO of Armoza Formats, said: “We’re proud to be partnering with VIASAT on Runway In My Closet, especially on a competitive reality format – a genre for which they have a lot of expertise and passion. We’re looking forward to a fruitful partnership and to launching this stylish format at MIPTV!”