Eccho Rights-represented format Crack Them Up is heading to Chinese screens as producers Shixi Media secure a broadcast deal with Chinese mainland broadcaster Jiangxi. In this hilarious show, regular people try to make two comedians laugh. If they succeed, they walk away with a cash prize.
Pei Ling, publicity director at broadcaster Jiangxi, says: “This is the first time that Jiangxi has purchased a foreign format. We will try our best to guarantee the show’s essence, to crack up the comics and the nation.” 

“To front the show we have lined up two comic veterans who have performed in the nation’s most watched new year celebration, the Spring Festival Gala.

Nicola Söderlund, Managing Partner at Eccho Rights, comments: “We always talk about how television formats can travel and this deal proves it. Here we are, a Swedish company, selling a Ukrainian comedy format to a Chinese production company. You can’t get much more international than that. 

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