Singapore – Increasing popularity and greater airplay of sports such as soccer, golf, tennis, badminton, table tennis and athletics across the region signal a growing appetite among consumers for sports-based programming. To ensure high quality and timely delivery of sports content, businesses are actively exploring broadcasting technologies such as 4K/ Ultra HD (UHD), file-based management systems, multi-screen experiences, multi-platform streaming, Nextgen broadcasting, Over-The-Top (OTT) to cater to the burgeoning sports industry in the Asia Pacific region.
Sportscasting will take centre-stage at BroadcastAsia, where the latest cutting edge technologies and solutions related to sportscasting, from acquisition to production to delivery will come to light. With the use of connected devices on the rise, especially in the Asian region, broadcasters and broadcasting technology companies are looking to gain bigger audience share by enhancing the viewer experience.
BroadcastAsia2014 will explore how broadcasters, pay-TV operators and online video and content service providers are working together to connect the audience through the latest technologies.Technologies such as 4K/ UHD, OTT, multi-screen and multi-platform streaming enhance the viewer experience in ways not possible before. For instance, broadcasters using 4K cameras can now provide higher quality images to viewers.
With multi-platform streaming, broadcasters can work with online content service providers to enhance the multi-screen experience by allowing the audience to watch replays or pull out game statistics on their laptops or mobile devices, or interact with other fans or friends via social media platforms such as Twitter or Facebook.
Calvin Koh, Assistant Project Director from show organiser, Singapore Exhibition Services says, “With the broadcasting industry facing challenges from emerging technologies, BroadcastAsia will gather the industry to discuss these opportunities and issues, as well as showcase the infinite business potential the new technologies can bring, especially in the Asian region. Highlighting sportscasting is an example of how we continue to introduce new elements into the event and move the industry forward.”
“The broadcasting industry is in an exciting state of flux at this time, especially with the addition of the second screen experience. Instead of seeing OTT and other internet technologies as the competition, broadcasters have the opportunity to see these as enabling them to reach a higher level of play, through an intimate connection with their target audiences,” comments Olivier Heurteaux, senior vice president, APAC, EVS. EVS, a leader in live outside broadcast digital video production systems, will be exhibiting at BroadcastAsia2014, as well as presenting a case study on sportscasting at the BroadcastAsia2014 International Conference.
Other exhibitors who have confirmed their participation and will be showcasing the latest technologies in DVB-T2, File-based Management Systems, Multi-Platform Streaming and Nextgen Broadcasting include Coship, Dalet, Dayang, DB Broadcast, Elber,Envivio, Gospell, Harris, Orad, Pilat Media, Playbox, Screen Systems, Skyworth, Telestream, Thomson Networks, VIZRT and Wohler.
The BroadcastAsia2014 International Conference will be exploring the various business models for industry professionals, looking into how technology can be harnessed to monetise content. Topics for discussion include Broadband TV, Connected TV, CDN, Cloud broadcasting, DVB, File-based workflow, Multi-screen, Multi-platform, Next wave of technologies for TV, OTT, Social media / TV, Radio broadcasting and more.
BroadcastAsia2014 will be held at the Marina Bay Sands from June 17 – 20, 2014. Incorporated with BroadcastAsia is ProfessionalAudioTechnology, an international showcase for professional audio equipment, services and technology.
51,000 trade attendees from 100 different countries/ regions came to the 2013 event, including industry professionals from ABS-CBN Corporation, Astro TV, Fox International Channel, HBO Asia, MediaCorp and Media Prima Berhad.
