Armoza Formats has closed more deals on I Can Do That!, with FremantleMedia Australia picking up the prime time format. This follows on from the commission with China’s JSBC, who co-developed the show with Armoza Formats, and deals from leading international groups in France, Italy, Spain, Portugal, Germany, Sweden, and Norway.
This MIPCOM has been record-breaking for Armoza, with I Can Do That! creating widespread buzz and being highlighted as one to watch at The Wit’s Fresh TV From Around the World session. The studio entertainment format, and Armoza’s largest prime time show yet, takes a group of eight competitive celebrities and challenges them to perform new, unique and show-stopping live acts each week to prove that there’s nothing they can’t do.
I Can Do That!
Tim Clucas, Director of Programming FremantleMedia Australia: “Armoza have come up with a format that is close to perfect for the current Australian television market. We went to MIPCOM looking for an early evening format that could provide laughs, entertainment, and jeopardy in a glossy, pacey programme that would bring the whole family back together in front of the one show. I Can Do That! delivers all of that and adds celebrities and charity fundraising as a bonus.”
Avi Armoza, CEO of Armoza Formats: “We are very much looking forward to working on I Can Do That! with FremantleMedia – their knowledge of and expertise in prime time entertainment formats is unparalleled. We are proud to have them as our partners on this project and as supporters of the show. The format brings the essence of prime time to TV – spectacular and diverse performances combined with a dramatic, emotional and humourous viewing experience, all in one show.”