Media Partners Asia’s (MPA) research report – Asia Pacific Pay-TV & Broadband Markets 2013, has revealed that Asia’s pay-TV ecosystem remains in good health, bolstered by continued subscriber growth and a steady increase in local advertising sales. Its future however is anchored to the evolution of content dynamics, which could prove to be as influential as consumer trends in determining the industry’s future.

According to MPA’s analysis, it’s the local pipe owner and local brand player that own the market in Asia-Pacific today, while being best placed to lock in the consumer tomorrow through services across multiple platforms with multiple windows. MPA research indicates that more than 13 million new customers signed onto pay-TV across Asia ex-China last year. Much of this growth has been driven by India, yet operators in Southeast Asia netted 3.5 million new customers in 2012, and more than a million during the first half of 2013. At the same time, TV Everywhere services are being deployed across the region though functionality, user interfaces and business models remain uneven.