Singapore – Branded Ltd. has announced the return of Digital & Music Matters with a brand-new first for Asia – the YouTube FanFest powered by HP – a two-night LIVE YouTube showcase in Singapore featuring a roster of 20 established and breakout global sensations. A first-of-its-kind event in Singapore, the two-night showcase will include live performances and live debuts of new content from these stars, as well as interactive meet and greet sessions between stars and fans.
“YouTube’s influence on today’s digital consumer is undisputable. Every month, one billion unique users visit YouTube to discover and share content and videos like never before. They have also given birth to the new wave of celebrities, whose influence can be seen across pop culture, politics and today’s marketing campaigns. Our partnership with YouTube and HP helps us to further our vision to bring the best of today’s emerging artists to the delegates of this year’s Digital & Music Matters, and their fans in Asia,” said Mr. Jasper Donat, President of Digital & Music Matters and CEO, Branded Ltd.
Digital Matters, which returns for the third year, is presented by Windows Azure and produced in association with Movideo and CASBAA. This year’s Digital Matters will focus on the steady innovation in digital technologies across the music and entertainment industry, which has opened varied and lucrative opportunities to monetise content. The event features international brands that are key players in the digital realm, including Microsoft, The Coca-Cola Company, YouTube, SingTel and more, who will be sharing ideas on how brands and companies can make use of the latest technology to grow and cultivate their fans, customers and stakeholders.
The eighth edition of Music Matters will feature a stellar cast of music industry heavyweights such as Johnny Wright (who managed artists including the Backstreet Boys, *NSYNC, Justin Timberlake and Janet Jackson) and Gurrumul Yunupingu, a triple-platinum selling artist who has been described by Rolling Stone magazine as “Australia’s Most Important Voice”. There will also be country showcases from Australia, Japan, Korea, Singapore, Taiwan and Canada. These artists will perform over 160 shows during the three nights – all for free to members of the public and music lovers.