Thailand – Viacom International Media Networks (VIMN) Asia has announced an exclusive licensing agreement with AppleTool Co. Ltd, a local general entertainment content provider and a subsidiary of VR1 Media Group, to bring MTV Thailand back for viewers. AppleTool is a content provider, who produces local general entertainment channel and has a local block time on Channel 9 through its subsidiary O Noi Ogg.
According to VIMN, MTV Thailand was previously licensed to Very Group and the broadcaster “decided not to renew their license for commercial reasons”.
MTV Thailand will officially launch on May 1st on Ku-band satellite, available to TrueVisions customers on Channel 59 on its free view pack, and on C-band satellite.
“We have always seen Thailand as an important market for us, so getting ourselves back in this market is in line with our on-going strategy to extend the coverage of MTV across Asia. It was vital for us to find the right partner who is not only a strong local content producer, but shares the same synergy as we continue to promote and reflect local and cultural tastes and music talents across the region,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “This move also demonstrates our commitment to strengthen local programming and cater to the specific viewing preferences of Thai millennials.”
