Mumbai – As India gears for phase II of digitisation, Reliance Broadcast Network has launched the consumer awareness campaign “Choose Your Set Top Box Wisely” (Samajdhari se Chune, Apna Set Top Box). The 12-week campaign which launched on April 1st, is designed to empower consumers with information on digitisation.

The campaign, which initially rolled out across the four metros, now extends across 38 cities in DAS phase II. The campaign will play in both the Hindi and English language.

Simultaneously, the campaign also offers distribution partners an opportunity to strengthen brand equity. The campaign will see a multi-media marketing push with the help of RBNL’S expertise and will be promoted across various platforms.