The Media Development Authority of Singapore (MDA) is leading 37 Singapore media companies to the 17th edition of the Hong Kong International Film & TV Market (FILMART) where they will meet with producers, distributors and investors to promote their content, negotiate deals and network with key industry players from March 18-21, 2013.
More than 320 hours of locally-produced content including films and TV programmes will be showcased at the 90-square-metre Singapore Pavilion at the Hong Kong Convention & Exhibition Centre.
The content line-up comprises lifestyle TV programmes, including a TV series from New York Festivals nominee Signature, featuring world-renowned architect Moshe Safdie and singer Stacey Kent; reality-style lifestyle series Threesome covering topics with Asian TV celebrities Utt, Sonia Couling and Nadya Hutagalung; and Style: Check-in, an interactive 360 content fashion lifestyle programme, which uses social media to interact with viewers.
Singapore-produced documentaries with globalised, cross-cultural themes will also be featured. Homestay, explores family togetherness, community spirit, racial and cultural harmony; Explore the Day follows a Muslim child in a different country, sun up to sun down in a playful cinéma vérité style; Salam Ramadhan explores how Muslims around the world usher in Ramadan, the month of fasting; while Halal Galore is a global food travelogue series on the dietary requirements of Muslim travellers in non-Muslim countries.
Also on show are recent locally-released film comedies Ah Boys to Men and Ah Boys to Men 2, about recruits in the Singapore military directed by prolific Singapore director Jack Neo; Taxi! Taxi!, inspired by a true story of a retrenched microbiology scientist who turns to taxi driving; Red Numbers by first-time director Dominic Ow about a guy who has three lucky minutes in his miserable life according to a Chinese geomancer; and The Wedding Diary II, the sequel to The Wedding Diary, which depicts life after marriage.
A slew of upcoming feature-length films in development are also seeking business opportunities. These include Wa is for Wayang, a discovery of the mystical world of Chinese Opera by three underdog students; Little Medium Boy, a narrative about an 11-year-old child star medium who is hired to find a wife for a dead boy; and Building Waves which reflects the lives of four damaged souls who suffer loss from the reservoir of Singapore and find salvation through the waves of change.
