New York – Nickelodeon will bring literary icon Peter Rabbit to life with the debut of the brand-new CG-animated preschool series, Peter Rabbit, on Tuesday, February 19, in the U.S. The series is a fresh re-imagining of the popular Beatrix Potter children’s books based on Peter Rabbit, which have sold over 250 million copies worldwide and been translated into 35 languages.
Peter Rabbit features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fostering an interest in and respect for nature. Peter Rabbit is produced in conjunction with Silvergate Media and animated by Brown Bag Films.
The series follows Peter, a mischievous, charming and brave rabbit who overcomes obstacles, outwits predators and avoids danger. Clever, resilient and funny, Peter Rabbit wants to grow up to be just like his late father and carries his journal (a guide to everything you to need to know to be a good rabbit) on his fun and exciting adventures with his best friends Benjamin Bunny and Lily Bobtail.
At NickJr.com, Nickelodeon’s award-winning website, parents and kids can watch sneak-peek Peter Rabbit videos and print out Peter Rabbit games and activities, including a Peter Rabbit coloring pack and Peter Rabbit puppet theater. In March, preschoolers will be able to play the new online game, “Peter Rabbit’s Downhill Dash.”
In December, Nickelodeon premiered Peter Rabbit’s Christmas Tale primetime holiday special, which drew three million total viewers and ranked as the number one programme with kids 2-5 and kids 2-11 across all TV in its time period.
