Singapore – FunSpot, a provider of mobile social gaming and entertainment in emerging markets, has partnered Skybound Asia and been named the exclusive publisher in Asia Pacific for The Walking Dead: Assault.
The company has been awarded the game rights to the global franchise by Robert Kirkman and his US-based company, Skybound. The worldwide version of the game is now available on the Apple App Store. The launch coincides with the Asia Pacific airing of the midseason premiere of The Walking Dead TV series, based on Kirkman’s comic book series and graphic novels, which has become an international hit in the region.
The Walking Dead: Assault lets players build a team of survivors from the likes of Rick, Shane, Lori, Carl, Andrea, Glenn, Carol, Michonne and Sophia. Once a team is built, players can then collect supplies, upgrade stats and kill ‘Walkers’ in various settings pulled from the original comic series. The game features authentic locations from the comic book series all visualised in a 3D art style.
“The FunSpot partnership is exciting for us in many ways; FunSpot will not only publish and promote this game, but will work with us to develop a brand new browser-based mobile social game to target our fans across these markets, irrespective of their phone or tablet types. FunSpot’s Mobile Social Gaming Network allows us to take advantage of the local knowledge and reach millions of new consumers,” said Shawn Kirkham, Director of Business Development for Skybound.
“We are thrilled to have been given this opportunity to be the official publisher and social gaming platform of choice for Skybound and Skybound Asia’s The Walking Dead: Assault. The Asian market is huge and diverse and differs from the West. For example, we need to make international content relevant and reachable to local realities such as device capabilities, payment alternatives and distribution partnerships. FunSpot solves these problems and makes mobile gaming entertainment reach everyone. With such a fast growing mobile internet base in Asia, the opportunity for this game is simply enormous,” added Raja Hussain, Founder & CEO of FunSpot.
