Paris – Novovision has entered the world of animation with its brand new show, Pop Toon, aimed at those aged 6-13. It will present the series at next month’s Asia Television Forum (ATF) in Singapore.

The series will comprise 300 shows, of which 25 half-hour shows are ready for delivery. It is made up of short, non-verbal cartoons, which Novovision’s recently-created acquisitions department has picked up from around the world, mainly from the golden age of animation.

Pop Toon was very favourably received at last month’s MIPCOM, where it was unveiled. The Indonesian public broadcaster TVRI has already acquired 56 shows, and many territories – including Thailand, the Philippines, South Korea, the UK and Ireland – have expressed an interest and should finalise deals soon.

Novovision’s participation in the upcoming ATF in Singapore is in response to the success of its short-format, non-verbal humorous programming with channels in the Asia/Pacific region. Novovision’s shows are now broadcast in practically all territories across the region, which currently accounts for almost 60% of its sales.