Singapore – The rise of social platforms is compelling the broadcasting industry to develop content suitable for multi-screen delivery and to reinvent their strategy for engaging audiences through social TV. The Creative Content Production Conference at BroadcastAsia 2012 is back for its third installment, bringing together industry professionals in discussions on content formats and mediums, content distribution, as well as production and post-production strategies.
Day 1 of the conference has the theme ‘Small & Multi-screen Track – Exploring Content And Beyond’. It will address the issue of how content is king, but it is still essential for producers to stay ahead of the evolving industry trends to be able to deliver their content to ever-expanding audiences, on various platforms, in the most effective way. Speakers on the first day of the conference include representatives from Fremantle Productions, Magic Lantern UK, Social@Ogilvy and Universal McCann, who will discuss the challenges of constantly creating and re-inventing content that keeps audiences engaged and interested.
“With the Internet, a video can reach an audience of millions across the globe easily within a couple of days. Content developers need to look beyond the traditional mediums and stretch their boundaries to include new kinds of content that appeals to audiences today. With Social TV, the role of a producer has shifted – in addition to quality of content, producers must now also devise strategies to leverage the real-time engagement in social media. Only then will they be able to produce content that will truly entertain, educate and engage the public. Coupled with personal devices such as smartphones and tablets and the worldwide popularity of gaming, these developments mean that it has never been more important to understand the core of an idea, the behaviour of the audience and how to get their attention,” said Anthony Lilley, Chief Creative Officer and CEO, Magic Lantern UK.
Day 1 will also feature discussions on how to create content to appeal to specific target audiences on various platforms. A panel discussion titled, ‘Monetisation of Content’ will help attendees gain a deeper understanding of what content buyers now look for while buying content, the different types of formats for different regions, and what some of the most sought-after genres and stories are for the year ahead.
Universal McCann will present the latest findings from Wave 6 of its on-going social media tracker study, which reveals where huge requirements for content exist and highlights the production and diffusion of content in Asia.
