Bangkok – InMobi, the independent mobile advertising network, has revealed the results of its media consumption research for Thailand. The ad network reported that for mobile web users in Thailand, mobile has surpassed TV and traditional online in terms of time spent.

Some of the key research findings revealed that on average mobile web users in Thailand consume 6.6 hours of media daily, 44 percent of Thailand’s mobile web users say the mobile device is their preferred method of going online, mobile device usage is an incremental media experience scattered throughout the day, and ease of use and privacy are the biggest drivers of mobile services usage.

This Mobile Media Survey was conducted in partnership with market insights firm Decision Fuel, using their mobile-focused research platform. The study covered 20 key markets across Asia, Africa, Europe, North and Latin America, surveying 20,000 consumers overall, including 817 mobile web users in Thailand.