Hong Kong – Reed Exhibitions (Reed) and the Media Development Authority of Singapore (MDA) jointly announced the co-location of ScreenSingapore at the upcoming edition of Asia Television Forum (ATF) from 5 to 7 December at the Marina Bay Sands, Singapore.

Yeo Chun Cheng, Director (Broadcast, Animation, Film and Music), MDA, said, “The year-on-year growth of ATF is a strong indication of Asia’s rising role in the global content market and we believe that the co-location of both shows will promote growth in Asia’s film and television industry.”

Reed will lead in the conceptualisation as well as the organisation of ScreenSingapore as part of the year-end mega content event on a commercial basis. Participants can also look forward to a greater focus on the trade component as well as further opportunities in cross collaboration spanning the film and television sectors.

This year’s edition will also see greater consultation with the local industry to shape the programming of the event. More representatives from the local industry will be appointed to the Board of ScreenSingapore.