Singapore – BBC World News is now the fastest growing news channel in Asia.

According to the latest Ipsos PAX survey, it is also the number one international news channel consumed by Asia’s upmarket elites. The news network attracts more high net worth Individuals than any other international news or business channel (35.9 per cent), out-delivering the combined reach of Bloomberg Television and CNBC.

BBC World News is also number one in cross-platform reach among upmarket elites, reaching 45.8 per cent affluent Asians via its TV or digital platforms. According to PAX, BBC received the highest boost from the inclusion of its digital reach compared to other news brands in the region.