New Zealand production company The Sweet Shop has extended its services into Bangkok, Thailand, appointing Claire Davidson to lead the company in the South East Asian markets, which include India, Indonesia, Malaysia, Vietnam, the Philippines and Singapore.

Most recently, Davidson was Executive Producer at Sudest Productions in Vietnam. Davidson began her career at MTV before moving to television commercials. At McCann Worldgroup, she led the in-agency production company One Six Six, creating work for the entire client roster of McCann Erickson Australia.