The Sweet Shop announced the addition of world-renowned director Iain Mackenzie, ACS, to their roster of global talent. Highly-regarded across the industry for his nuanced, carefully observed spots, Mackenzie has created a multitude of award winning pieces for such high-profile clients as Lexus, Mercedes, Sears, Campbell’s, Visa, DOW, Qantas, Chrysler and the Citigroup. When asked about what drew him to The Sweet Shop, Mackenzie said, “The people. We took the time to get to know each … [Read more...] about Director signs with The Sweet Shop
Claire Davidson
All’s Sweet in Southeast Asia
New Zealand production company The Sweet Shop has extended its services into Bangkok, Thailand, appointing Claire Davidson to lead the company in the South East Asian markets, which include India, Indonesia, Malaysia, Vietnam, the Philippines and Singapore. Most recently, Davidson was Executive Producer at Sudest Productions in Vietnam. Davidson began her career at MTV before moving to television commercials. At McCann Worldgroup, she led the in-agency production company One Six Six, creating … [Read more...] about All’s Sweet in Southeast Asia
