Driven by greater interest in made-in-Asia content and cross-platform convergence, ATF is well-positioned as Asia’s leading content market. The 11th edition of ATF is witnessing positive growth in the Asian TV content market, presenting a record number of 13 pavilions, including four new pavilions from China (2 groups), Finland and Japan. Returning pavilions are France, Italy, South Korea (2 groups), Malaysia, Singapore, Spain and Taiwan. Besides an increase in the number of pavilions, the market will also see an approximate 14% increase in seller companies and 18% in buyer participation. More in Executive News