Singapore – The Media Development Authority of Singapore (MDA) is collaborating with key players from the mobile industry to launch the FutureMobile initiative. Comprising industry players such as SingTel, Nokia, Microsoft, MOZAT, Zingmobile, Qualcomm and Huawei, the partner network will work together to develop or distribute on-the-move media services and applications for the global market. Together with MDA, the network is seeking innovative content and application proposals focusing on games, mobile lifestyle, healthcare and the transient market that have the potential to be deployed on the partner network’s platforms. Selected proposals can leverage on a user base of 300 million and access to markets worldwide. The FutureMobile initiative is another support pillar of the newly-launched media blueprint Singapore Media Fusion Plan, and follows the launch of the FutureTV in June 2009.