Singapore – Discovery Networks Asia-Pacific’s portfolio of six networks posted double-digit audience growth in both prime time and total day for combined seven markets of India, Japan, Australia, Taiwan, Malaysia, Singapore and Hong Kong in the first quarter of 2009 (Source: 2008 & 1Q09 Peoplemeter data, pay TV 0+/4+). Discovery’s channels’ audience growth outpaced total pay TV increases of 20 percent in prime time and 16 percent in total day audience among total pay TV viewers, and likewise with the core target group of adults 25-54, with both genders. Among all pay-TV viewers in 1Q09 versus 2008, Discovery’s combined seven-market prime time audience grew from 285,079 to 370,278 (+30%) and from 161,808 to 209,563 (+30%) among total day audience based on local Peoplemeter data. Among cable 25-54, Discovery’s core audience, DNAP also registered strong performance growth of 25% increasing its audience from 147,640 to 185,199 in prime time and from 83,378 to 103,994 in total day. DNAP also enjoyed 17% prime time audience increase with Asian affluents (with above average household income) and 19% among PMEBs. Flagship brand, Discovery Channel, was a key driver of the ratings gain, registering a 42% increase in audience in prime time and 40% among total day audience with all cable viewers. Animal Planet and Discovery Travel & Living also strengthened in both prime time and total day audience, growing 24% and 12% respectively in prime time audience. The channel’s monthly reach has expanded by 23% in 1Q09, reaching more than 49 million pay TV viewers. Discovery Travel & Living’s monthly reach has increased by 15% among pay TV viewers. Emerging network Discovery Science also posted double-digit audience growth among core group cable 25-54 with 10% and 16% respectively in prime time and total day audience.