Thiruvananthapuram/Hong Kong – Asianet, a leading Malayalam language channel in India, broke viewership records in the state of Kerala with its popular reality show, Idea Star Singer. The April 25 grand finale of the singing contest scored a record breaking TVR of 28.79 in its female target group, achieving a share of 71 percent and GRPs of 307. In the overall CS universe, the program garnered an impressive 23.58 TVR with a share of 67 percent. Idea Star Singer, sponsored by leading Indian mobile operator Idea, hunts for the most talented singer in Kerala.