Montreal – Distraction has teamed with Fireworks International, a ContentFilm PLC company to distribute content from Ripe Digital, following its recent acquisition of worldwide distribution rights to programming of Ripe Digital’s three branded channels, Ripe TV, Octane TV and Flow TV. The partnership is expected to expand Ripe Digital’s worldwide coverage of its multi-platform content. Launched at MIPCOM 2007, Ripe Digital offers multi-platform channels for free on-demand programming via TV, VOD, broadband Internet and mobile. Viewers receive instant access to entertainment comprising professionally produced, short form, niche programming for young adults. Catering to 18-34 year-old males broadband-based Ripe TV draws up to 5million views a month and features programming in the genres of women, sports and comedy. Octane TV, its second subsidiary network, offers programming for automotive fans with shows on street racing, motocross and auto stunts. Flow TV is the third and most recently launched network which offers programming on music, culture and hip-hop trends.