2waytraffic International is launching All Star Mr & Mrs a new celebrity version of its classic Mr & Mrs format at MIPTV to offer a look into the relationships and private lives of celebrities. Testing how much couples know about each other, the classic format was remade by Celador Productions to feature celebrities in a new series for ITV1, with the format and 8 x 60’ completed series hosted by Philip Schofield and Fern Britton available to the international market. Each hour-long episode features three celebrities and their partners in three rounds, with the winning couple picking up a cash prize for a charity of their choice.