The old established economic model of licensing the same programme to as many platforms at different times in one territory to maximize revenue for the rights owner (or distributor) may be coming to the end of its own life cycle. The argument has always been that the value of the rights for a certain programme diminish over the life cycle of that programme and – as such – a premium is charged for first window rights and exclusivity is traded for higher and higher license fees. Digital delivery and, more importantly, digital storage at increasingly inexpensive rates is making the release of a title on an exclusive basis on one platform before another more and more difficult and – perhaps – more and more irrelevant. The Internet and the introduction of Web 2.0 and file sharing technologies mean it’s easy to view a programme wherever you live well before its “official” first window release but – of course this is illegal. Or is it?