VML Singapore and LUX, the global beauty brand under Unilever, has partnered with MX Player, a leading OTT platform, to launch a fresh new campaign that tackles a deeply ingrained issue in Indian cinema: the normalisation of sexism. The campaign titled 'The End', shines a light on how classic Indian films, while undeniably popular on streaming platforms, often portray outdated narratives where men disregard a woman's clear refusal. This innovative campaign aims to spark conversation and … [Read more...] about LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’