Singapore – The channels division of NBCUniversal International Television today announced the refresh of its flagship brand, Universal Channel. The evolution focuses on character-driven entertainment as the channel unveils its brand new positioning, logo, on-air packaging and tagline – “100% Characters” – beginning in Asia on April 28. The worldwide roll-out of the refreshed channel will then follow throughout 2013. As part of the brand refresh, on May 29, … [Read more...] about Universal Channel unveils brand refresh
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Universal Channel Asia gets refreshed; Universal Networks International and E1 Entertainment announce major partnership on police drama, Shattered
Singapore - Universal Channel will switch to a new look on air on 24 June 2010. The announcement was made by Raymund Miranda, Universal Networks International's (UNI) Managing Director for the Asia Pacific. "We are signaling the next phase of our engagement in the Asia Pacific through a refreshed brand package for our flagship channel," Miranda explained. Miranda added, "Beyond new graphics packages and new brands, we have heavily invested in fresh and original content for our channels as well … [Read more...] about Universal Channel Asia gets refreshed; Universal Networks International and E1 Entertainment announce major partnership on police drama, Shattered