New York - Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a programme and the Twitter conversation around that programme. Nielsen’s Twitter Causation Study included time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity. This latest study follows research released … [Read more...] about Nielsen reveals link between Twitter activity and TV viewership
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Viacom and Twitter partner to deliver social video campaigns for marquee shows and events
New York - Viacom Inc. and Twitter announced a partnership to deliver social video advertising campaigns around the most popular shows and biggest events throughout Viacom's network portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. Viacom is the latest media company to join the Twitter Amplify programme. The partnership will launch with the 2013 MTV Video Music Awards, during which MTV will deliver real-time, sponsor-supported … [Read more...] about Viacom and Twitter partner to deliver social video campaigns for marquee shows and events
